Orica re-establishes Minova brand
Published by Angharad Lock,
Digital Assistant Editor
Orica Ltd has completed the restructuring of its Minova group as a stand-alone business unit dedicated to ground control solutions for the mining, civil/tunnelling, geotechnical and construction industries. With a new team, work under the highly regarded Minova brand. The company will also have a newly updated trademark and logo.
“When Minova was originally acquired by Orica in 2006, the business was successful with a brand trusted around the world. However, the business was challenged by changing global market conditions,” commented Scott Alexander, Former General Manager, Orica North America and newly appointed President of Minova. “Orica provided robust global scale and an aggressive acquisition programme that greatly expanded the scope and reach of the ground control business under Orica. However, the Minova brand had a long history and was revered by both customers and employees. Today’s announcement re-establishes the Minova brand, which has always represented leadership in its field.”
Minova provides ground support products including resins and mechanical stabilising products, chemical and cementitious grouts and adhesives, ventilation control, as well as associated equipment sales and installation services. The company has a long history of technological contributions to mining roof support and ventilation control as well as novel chemical and mechanical products used in civil construction and repair.
Edited from press release by Angharad Lock
Read the article online at: https://www.worldcoal.com/mining/23022016/minova-rebranding-2558/
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