Support from Australians for the nation’s minerals industry continues to increase, with the Mineral Council of Australia’s (MCA) ‘There’s more to Australian mining’ campaign contributing to an improvement in support and net favourability while opposition to mining is at its lowest level in years.
Research conducted for the MCA by JWS Research in late July shows that net favourability for mining is now at +35, up from +29 in March, and has improved with both men and women, across all age groups and amongst both Coalition and Labour voters.
Net favourability increased from +35 to +49 after viewing the campaign. Support for mining is now at 55% of Australians – rising to 70% among those who have seen the campaign – with opposition to mining at its lowest level in recent years, down from 13% to 10%.
The MCA’s approach also supported an increase in the favourability of key commodities including gold and coal. After natural gas, iron ore, coal, battery minerals and gold were seen as Australia’s most important resource sectors. The first phase of the campaign is focused on effective mine rehabilitation and how mining and farming work together.
The campaign outlines the work being done by Australian mining companies to restore land after mining so it can be used for other purposes including agriculture.
Almost three in 10 Australians recalled the campaign, with 44% believing that the ads were not shown enough. The strongest message recall from the campaign was ‘Once mining has finished, land can be used for farming’.
Read the article online at: https://www.worldcoal.com/special-reports/12092019/support-for-australias-minerals-industry-continues-to-rise/