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US Tsubaki launches new branding campaign

Published by , Assistant Editor
World Coal,

On 1 August, U.S. Tsubaki Power Transmission, LLC launched its new brand positioning campaign showing its commitment to service and innovation by being the industry’s leading partner for optimising operations. As the power transmission and motion control industry demands more progressive ways of improving efficiency, maximising uptime, and generating cost savings in its industrial operations, U.S. Tsubaki is committed to being a partner to help companies achieve these goals. In light of this, a new brand campaign has been developed called “Leading the Movement.”

To highlight all of the ways U.S Tsubaki is leading the movement in partnering with customers to achieve operational excellence, a new digital advertising campaign has been kicked off, and will continue throughout 2019 and beyond.

“U.S. Tsubaki’s continuous growth has been a direct result of the dedication and hard work of our people providing innovative products and solutions that keep our customers’ operations running efficiently,” said George Basel, Director of Marketing & Product Management at U.S. Tsubaki.

“We pride ourselves in our ability to be hands-on and resourceful in helping our customers improve and optimise their manufacturing operations to maximise profits.”

Unexpected downtime can be costly, and that is why U.S. Tsubaki is leading the movement to be the industry’s partner in keeping operations running smoothly. U.S. Tsubaki Power Transmission, LLC is a leading manufacturer and supplier of motion control and power transmission products and is a subsidiary of the Tsubakimoto Chain Company, headquartered in Japan. Tsubaki produces high quality products for a wide range of industries and applications including roller chains, conveyor chains, sprockets, cable & hose carrier systems, clutches and backstops, and continuous flex cables.

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