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Bettercoal welcomes first member in Asia

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World Coal,

JERA Trading has joined Bettercoal’s initiative and is its first Member in Asia.

JERA Trading demonstrates leadership by joining the only global coal supply chain initiative with the aim to promote the continuous improvement of corporate responsibility in the coal supply chain. Until now, Bettercoal Regular Members were major European utilities. JERA Trading is the first Japanese controlled company to join Bettercoal, allowing the initiative to expand its membership to the Asian market.

Anne-Claire Howard, Executive Director of Bettercoal, said: “Bettercoal’s aim is to build a more responsible coal supply chain globally. We believe that welcoming a company with such a strong presence in Asia and in coal markets will enable us to further broaden the global reach of Bettercoal and ensure we grow our footprint in markets where coal still plays a significant role in energy production. JERA Trading joining Bettercoal will lead to more coal producers going through our Assessment Process leading to a more responsible production of coal.”

Ronan Lory, Managing Director JERA Trading, said: “JERA Trading is committed to being a responsible coal supplier and operator and is delighted to join the Bettercoal initiative to contribute to and gain from exchanges on best practices in this field. We look forward to a mutually beneficial experience.”

The initiative is open for membership to major coal users from anywhere in the world, including energy utilities and industrial players such as cement manufacturers and steel makers.

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